How MOT Reminders Increase Repeat Bookings
The mechanics behind MOT reminders — timing, messaging and why a simple text can bring customers back year after year.
Last updated 1 May 2026 · 5 min read
Part of our guide to MOT Reminders for Garages
Why customers do not come back on their own
It is rarely malice — most drivers simply forget. MOT expiry dates are easy to overlook until a warning light or a police stop prompts action. By then, they Google 'MOT near me' and book with whoever appears first.
Timing makes the difference
A reminder four weeks out catches the organised customer. A follow-up two weeks before expiry reaches the procrastinator. A final nudge one week before captures the last-minute booker. Three touches across four weeks dramatically outperform a single reminder. See our full MOT reminders guide for setup advice.
- 4 weeks before: first reminder with booking link
- 2 weeks before: follow-up for non-responders
- 1 week before: final nudge with urgency
Make booking effortless
Every extra step loses customers. A reminder that says 'call us to book' converts poorly compared to one with a direct booking link. Estimate the revenue impact with the MOT reminder revenue calculator. AskMike Customer Reminders sends timed messages with one-click booking built in.
Frequently asked questions
- What conversion rate should I expect from MOT reminders?
- Garages using automated reminders with booking links typically see 25–40% of reminded customers rebook. Rates depend on your customer base, reminder timing and how easy booking is.
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