MOT Reminders for Garages
How automated MOT reminders help garages fill the diary, increase repeat bookings and reduce the admin of chasing customers.
Last updated 1 May 2026 · 7 min read
The MOT reminder opportunity
Every customer who MOTs with you this year is a potential booking next year — if you remind them. Without reminders, a significant portion drift to whichever garage they happen to find when the expiry date looms. Automated reminders bring them back to you with minimal effort.
How automated reminders work
- Customer MOTs with you — expiry date is recorded
- System sends SMS or email reminders at set intervals before expiry
- Reminder includes a direct booking link
- Customer books online or calls — no manual chasing from your team
The revenue impact
MOT reminders are one of the highest-ROI actions a garage can take. A single retained MOT customer is worth the test fee plus any advisories, and often a service booking alongside. Estimate your numbers with the MOT reminder revenue calculator. Read more in our MOT & Servicing guides.
Getting started
You need a customer database with MOT expiry dates and a system that sends reminders automatically. AskMike Customer Reminders handles the full workflow — from data capture to timed SMS and email with booking links.
Frequently asked questions
- When should MOT reminders be sent?
- Most garages see the best results with a reminder four weeks before expiry, a follow-up two weeks before, and a final nudge one week before. This gives customers time to book without feeling pressured.
- Can reminders include a booking link?
- Yes — and they should. A reminder with a one-click booking link converts significantly better than a text that says 'your MOT is due soon, please call us'.
- What about customers who MOT elsewhere?
- Some will — that is unavoidable. But many drivers simply forget until it is urgent. A timely reminder keeps you top of mind and makes booking with you the path of least resistance.
Related guides
Try a free tool
Ready to modernise your garage?
AskMike gives independent garages a professional website, online bookings and add-ons that reduce admin and win more work.