MOT Reminder Templates
Ready-to-use MOT reminder message templates for SMS and email — timing, tone and booking links that convert.
Last updated 6 July 2026 · 6 min read
Part of our guide to MOT Reminders
What makes a reminder convert
A good MOT reminder is short, personal and actionable. The customer should know whose garage it is, when the MOT is due, and exactly how to book — in one tap. Vague messages like "your vehicle test is approaching" get ignored. Our MOT reminders guide covers the full setup; these templates are the wording.
Four weeks before expiry
SMS: "Hi [Name], your MOT on [REG] is due on [DATE]. Book your slot here: [LINK] — [Garage Name]." Email can add your address, opening hours and a note about combining MOT with a service. This catches organised customers who like to plan ahead.
Two weeks before expiry
SMS: "[Name], your MOT expires [DATE]. We have availability this week — book online: [LINK]. [Garage Name]." Slightly more urgency without sounding pushy. Reference MOT booking best practices so the link leads to real availability, not a callback form.
One week before expiry
- SMS: final nudge with expiry date and booking link
- Mention same-day or next-day slots if you have capacity
- Include your phone number for customers who prefer to call
- Do not send more than three reminders — beyond that feels like spam
Customise and test
Use the customer's first name and registration where possible. Test messages on your own phone before sending to thousands. Track which templates get the most bookings and refine. MOT reminder statistics show what conversion rates to expect. AskMike Customer Reminders sends branded reminders with booking links built in — use the MOT reminder revenue calculator to model the return.
Frequently asked questions
- Should MOT reminders be SMS or email?
- SMS has higher open rates for short, time-sensitive messages. Email suits longer detail and customers who prefer not to receive texts. Many garages send both — SMS for urgency, email for the first reminder with more context.
- How long should an MOT reminder text be?
- Keep SMS under 160 characters where possible. Include the garage name, that the MOT is due, and a booking link. Every extra word reduces the chance the customer reads it.
Related guides
MOT Reminders
How automated MOT reminders help garages fill the diary, increase repeat bookings and reduce the admin of chasing customers.
MOT Reminder Statistics
Key statistics on MOT reminders for garages — conversion rates, timing benchmarks and what the numbers mean for your workshop.
MOT Booking Best Practices
How to make MOT booking easy — availability, confirmations, pricing and the details that reduce no-shows.
MOT Customer Journey
The typical MOT customer journey — from first visit to annual reminder, rebooking and long-term retention.
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